Time to party! I wrote my first book and it was released a few months ago. I enjoyed the entire writing, editing and design process, thanks to the professional team at iUniverse publishing. Then they told me to market and promote my book. Wait…what!?
I decided to have a Book Launch Party. Shades of Bella Fleece Gave a Party- what if no one came? (Here is a summary of this short story by Evelyn Waugh. If you have ever stressed over planning an event, you may not want to click the link.)
I chose to have a complimentary wine tasting, a champagne punch, hearty appetizers- and cupcakes!- at my club and I picked a lucky date- November 13. I developed and followed a comprehensive promotional plan. I bombarded, I mean targeted, people using my social media platforms and my email newsletter, and my dear spouse and I distributed over 500 postcards to every home in my neighborhood. (Word to the wise, Bella Fleece- you skipped these steps.) And I made my sister come and bring her friends. The venue also promoted my book launch through their newsletters and social media.
The night of the event, I wore a fabulous dress, mingled with my guests and signed books. I made new friends and we developed an idea to create a writer’s group at the club. I connected with a local media person and I squealed and jumped when blast from the past buddies strolled in.
As the party ended, one of the servers said to me, “You had a great turn out and everyone seemed to enjoy it. I hope you had fun celebrating YOU.”
I assured him that I did have fun, but the point of the evening was not to celebrate me. My Book Launch Party gave me the privilege of introducing Charli to my friends and interested local people and allowed me the joy of bonding with folk who love books, writing and dreams.
Thanks to everyone who made the effort to come!
I am a writer, blogger, book reviewer, and bon vivant and encourager. I have lived my entire life in Tropical Ohio. My goal is to make friends with everyone in the world. I am writing a fiction series, The Golden Age of Charli, that presents the problems and praises, and the love and laughter of family life and retirement.
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