Tag Archives: Christa Pitts
The Magic of Christmas (and Marketing)
Have you heard of The Elf on the Shelf? Of course you have! The holiday book set, written in rhyme, has won numerous national book and toy awards. An animated TV feature, THE ELF ON THE SHELF: AN ELF’S STORY, aired in 2011 and the Elf has bobbed along at the Macy’s Thanksgiving Parade since 2012
By the time the Elf became famous, circa 2005, my kids were too old to be beguiled by a…..
